Draft for legal review. Descriptions of the data Tracker handles are factual. Anything tagged “placeholder” is not legal language and must be drafted by counsel before publishing.

Privacy Policy

Last updated [Month DD, YYYY]

This policy explains what information Tracker collects when you monitor websites with it, why, who else it passes through, and how long it’s kept. Tracker is a Marketing Planet product.

01

Information we collect

1.1Account information

When you register, we collect your email address and name, and store your password as a one-way hash. If you enable two-factor authentication, we store the data needed to verify your codes.

1.2Project and site data

For each project, we store the domains you track, the content of pages we crawl, and the results of uptime checks, including response headers and timing.

1.3Billing information

Payments are processed by PayPal. Tracker does not store your card or bank details.

1.4Usage data

We record usage such as check counts and storage used, so plan limits can be applied to your account.

CategoryWhat it includesNotes
Account Email address, name, hashed password, optional two-factor authentication setup Passwords are stored only as hashes
Projects & sites Tracked domains, crawled page content, uptime check results including response headers and timing Collected from the sites you choose to monitor
Billing Payment details handled by PayPal Not stored by Tracker
Usage Check counts, storage used Used to apply plan limits
02

How we use your information

2.1Providing the service

[placeholder — legal review required]Placeholder for how data is used to run checks, produce reports, and send the alerts you configure.

2.2Account and billing

[placeholder — legal review required]Placeholder for account administration, billing, and applying plan limits.

2.3Service communications

[placeholder — legal review required]Placeholder for operational emails and, where consented, product updates.

2.4Legal bases for processing

[placeholder — legal review required]Placeholder for lawful bases under applicable data protection law.

03

Third-party services we connect to

AI processing uses your own key
Tracker only sends page content to an AI provider (OpenRouter or Gemini) through an API key you supply and control. Tracker does not manage a vendor relationship with these providers on your behalf, and their own terms and privacy policies apply to that processing.

3.1Google services

If you connect Google Search Console, Tracker reads search queries, clicks, and URL Inspection results for your properties. PageSpeed Insights is used to collect performance samples. If you choose Gmail for alerts, alert emails are sent through your own Gmail account.

3.2Telegram

If you enable Telegram alerts, alert messages are delivered through Telegram to the chats you set up.

3.3Your WordPress site

The optional WordPress agent connects to your site with a site-specific token and reports core, plugin, theme, and server health data back to Tracker.

3.4PayPal

Billing is processed by PayPal, which receives the payment information you provide to it.

3.5AI providers

AI analysis runs only through an API key you supply for OpenRouter or Gemini. Page content is sent to the provider you choose, under your own account with them.

3.6Processor terms and transfers

[placeholder — legal review required]Placeholder for data processing agreements, sub-processor list, and international transfer mechanisms.

ServiceUsed forConnected by
Google Search Console Search queries, clicks, and URL Inspection data You, via Google sign-in
Google PageSpeed Insights Performance samples for tracked pages Tracker
Gmail Sending alert emails through your own account You, via Google sign-in
Telegram Delivering alerts You, via chat setup
Your WordPress site Site health reporting from the optional agent You, via a site-specific token
PayPal Billing and payments Tracker
OpenRouter or Gemini AI page analysis You, with your own API key
04

Data retention

4.1Retention by plan

Check history and results are kept for a window that depends on your plan, from 7 days on the Free plan up to 365 days on Enterprise.

4.2After account closure

[placeholder — legal review required]Placeholder for what happens to data when an account is closed, including any export window and backup deletion timeline.

PlanRetention window
Free 7 days
Starter 90 days
Growth 120 days
Agency 180 days
Enterprise 365 days
05

Data security

5.1How we protect data

Stored credentials are encrypted at rest, and account passwords are hashed rather than stored in readable form.

5.2Two-factor authentication

You can enable two-factor authentication on your account for an additional layer of protection at sign-in.

5.3Incident notification

[placeholder — legal review required]Placeholder for how and when customers are notified of a security incident.

06

Cookies & sessions

6.1Session cookies

[placeholder — legal review required]Placeholder describing the cookies used to keep you signed in and secure your session.

6.2Other cookies

[placeholder — legal review required]Placeholder for any analytics or preference cookies, and how to control them.

07

Your rights & choices

7.1Access and export

[placeholder — legal review required]Placeholder for how to request a copy of your data and export project data.

7.2Correction

[placeholder — legal review required]Placeholder for updating inaccurate account information.

7.3Deletion

[placeholder — legal review required]Placeholder for deleting projects, history, or your whole account, and timelines.

7.4Jurisdiction-specific rights

[placeholder — legal review required]Placeholder for rights under GDPR, CCPA, and other applicable laws, and how to exercise them.

08

Children’s privacy

8.1Intended audience

[placeholder — legal review required]Placeholder stating the service is not directed at children and the applicable minimum age.

09

Changes to this policy

9.1How changes are made

[placeholder — legal review required]Placeholder for how customers are notified of changes and when they take effect.

10

Contact information

10.1Privacy questions

[placeholder — legal review required]Placeholder for the legal entity, registered address, and privacy contact method: [privacy contact].

10.2Data protection officer

[placeholder — legal review required]Placeholder, if a DPO or EU/UK representative is required.

Questions about your data?
Send privacy questions through the contact form and choose “Other”.
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